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Consumers trust people more than brands. Whether it's a micro-influencer with a hyper-engaged niche community or a celebrity whose endorsement signals instant credibility — the right voice, in the right hands, at the right moment is the most powerful marketing tool available.
We run both sides of this equation. Our Influencer Marketing practice builds data-driven creator programmes with tracked deliverables and attributed ROI. Our Celebrity Gifting practice manages end-to-end product seeding — curating gifting lists, crafting premium PR mailers, and maximising the chances of organic celebrity mentions that generate earned media at scale.
What We Deliver
Influencer campaigns with hard ROI + celebrity seeding for brand credibility — fully managed end to end.
We identify influencers by niche, platform, audience demographics, engagement rate, and fake follower score — ensuring every creator genuinely reaches your target customer.
We curate A/B-list celebrity gifting lists, design premium unboxing experiences, manage logistics, and track organic mentions — turning gifted products into earned media moments.
Platform-specific creative briefs that align with your brand voice while giving creators the freedom to produce content their audience trusts and engages with.
We handle all creator outreach, rate negotiation, contract drafting including deliverables, usage rights, exclusivity clauses, and FTC disclosure requirements.
Top-performing influencer content is whitelisted and amplified via paid social — turning organic creator posts into high-converting ads with built-in authentic social proof.
Influencer campaigns tracked via promo codes, UTM links, and pixel attribution. Celebrity gifting tracked via Earned Media Value (EMV), reach, and share-of-voice metrics.
Our Approach
We combine paid creator programmes with organic celebrity seeding to build trust at every level of your audience.
Contracted creator campaigns with tracked deliverables and attributed revenue.
Strategic product seeding to A/B-list celebrities for organic earned media and brand credibility.
Creator Tiers
We match creator tiers to your objective, budget, and audience — not just follower counts.
1K–10K followers. Hyper-niche, hyper-engaged. Highest trust per follower and lowest cost — ideal for community-driven campaigns.
10K–100K followers. The sweet spot of reach and authenticity. Strong niche authority and 3–8% engagement rates.
100K–500K followers. Established voice, professional production, meaningful cross-platform presence.
500K–2MN followers. Mass reach for product launches, seasonal campaigns, and cultural moments.
A/B-list celebrities seeded with premium PR mailers. No guaranteed post — pure earned media, aspirational brand association, and credibility signals.
Long-term partnerships with creators who genuinely believe in your brand. Compounding trust and content consistency over months and years.
Our Process
One unified 6-step process covering both influencer marketing and celebrity gifting end to end.
We define your campaign objective — conversions, awareness, or credibility — and map your target audience. This determines whether we lead with influencer marketing, celebrity gifting, or a combined strategy.
For influencer campaigns: creators are vetted by niche, engagement rate, and fake follower score. For celebrity gifting: we curate A/B-list names by category relevance, fan base alignment, and gifting receptiveness.
Celebrity gifting mailers are designed as premium unboxing experiences — custom packaging, handwritten notes, brand story inserts. Influencer outreach covers rate negotiation, contract drafting, and deliverable agreements.
Influencer content goes through structured creative briefs, draft reviews, and approval workflows before publishing. Celebrity gifting shipments are tracked with delivery confirmation and follow-up seeding.
Influencer posts go live at algorithm-optimised times. Top-performing content is whitelisted for paid amplification. Celebrity organic mentions are immediately captured and amplified via paid social for maximum reach.
Influencer campaigns: promo code redemptions, UTM conversions, and attributed revenue per creator. Celebrity gifting: Earned Media Value, reach, impressions, and share-of-voice — all consolidated in one post-campaign report.
Case Studies
Real creators, real celebrities, real results.
Beauty — Influencer
A D2C skincare brand ran a 3-month micro-influencer programme across Instagram and YouTube with 80 vetted beauty creators — driving ₹3.2 Cr in tracked sales via unique promo codes and UTM links at 4.8× ROAS.
Luxury — Celebrity Gifting
A premium jewellery label gifted 42 A-list Bollywood celebrities with custom-packaged PR mailers ahead of award season. 28 celebrities posted organically — generating ₹18 Cr in Earned Media Value and a 340% spike in branded search volume within 2 weeks.
Fashion — Combined
A fast-fashion D2C brand ran a coordinated drop campaign — 45 mid-tier influencers with unique discount codes alongside a celebrity gifting drive to 20 Bollywood personalities. The combined approach drove 18K orders and ₹2.4 Cr in organic earned media simultaneously.
F&B — Influencer
A regional FMCG brand launching in 3 new states built a regional creator network of 120 nano and micro influencers in local languages — delivering 12MN reach, 6.2% engagement, and measurable distribution pull across all 3 new markets within 6 weeks.
Every plan includes creator/celebrity curation, brief management, and post-campaign reporting. Creator fees and gifting production billed separately. Management from $499 / campaign.
Influencer Starter
Growth — Combined
Ambassador + PR
All campaigns begin with a free strategy call and creator shortlist. No upfront commitment.
FAQ
Influencer marketing involves contracted creators who commit to specific deliverables — posts, reels, or stories — in exchange for a fee. Celebrity gifting involves sending products to A/B-list celebrities with no guaranteed post — it's an earned media strategy where the goal is an organic mention that generates brand credibility and PR buzz. Both serve different objectives and work best when combined.
Every creator is vetted through a multi-point screening process — follower growth pattern analysis, engagement rate vs. follower count ratios, comment quality review, audience demographic checks, and fake follower scoring via third-party tools. No creator with signs of purchased followers or engagement pods makes it into our recommendations.
No — celebrity gifting is an earned media strategy with no guaranteed post. That said, we significantly improve organic mention rates through premium unboxing experiences, personalised gifting moments, and strategic timing around cultural events. We track all mentions and calculate Earned Media Value (EMV) as the primary success metric.
We use unique promo codes, UTM-tracked links, pixel-based attribution, and platform native insights. Post-campaign reports break down reach, impressions, engagement, promo redemptions, and attributed revenue per creator — so you know exactly what each partnership delivered.
Yes — we draft all creator contracts including deliverable specs, publishing timelines, exclusivity windows, FTC disclosure requirements, and content usage rights. If you want to repurpose influencer content in your own paid ads, we ensure full licensing is secured upfront.
Our strongest creator networks are in Beauty & Skincare, Fashion & Apparel, Food & Beverage, Fitness & Wellness, Finance & Fintech, EdTech, and Lifestyle. For celebrity gifting, we have strong relationships across Bollywood, OTT talent, sports, and regional entertainment.
Get your business future-ready today!
From nano creators to A-list celebrities — we manage every relationship and track every result.