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Most businesses fail not because of bad products, but because of broken business models — wrong pricing, the wrong customer segment, a revenue structure that cannot scale, or unit economics that quietly bleed cash. A great idea without a sound model is just an expensive experiment.
We work with early-stage founders validating their first model, and with growing businesses that need to evolve beyond what got them to this point. Whether you are building from scratch or restructuring for the next phase, we bring rigour, market reality, and execution focus to every engagement.
What We Deliver
From revenue model design to financial projections — every output built to give your business a model that survives contact with real market conditions.
Subscription, transactional, marketplace, hybrid — we design and stress-test the revenue structure that fits your market, customer behaviour, and growth ambitions.
CAC, LTV, payback period, contribution margin, and gross margin — built in a live model so you always know whether your business is profitable at scale.
Value-based, tiered, competitive, and cost-plus pricing frameworks — tested against your competitive set and modelled for impact on revenue and margin.
ICP definition, segment sizing, and jobs-to-be-done mapping — so your model is built around the customers most likely to drive sustainable revenue growth.
Channel strategy design covering direct, marketplace, reseller, and export distribution — with economics modelled for each path to market.
3 to 5 year revenue, cost, and cash flow projections with scenario modelling — built for internal decision-making and external fundraising.
Who We Help
Business modelling needs differ by stage. We tailor every engagement to where you are and where you need to go.
Founders with an idea or early product who need a validated revenue model before investing in growth — so they scale the right model, not the wrong one.
Best for: Pre-revenue, seed stage, idea validation
Revenue-generating businesses whose current model is hitting a ceiling — and need a restructured model to unlock the next phase of growth without burning capital.
Best for: SMEs, scaling founders, family businesses
Our Process
A structured, research-driven process that moves from diagnosis to a fully executable revenue model in weeks — not months.
We start by understanding your current model or idea, market context, competitive landscape, and the specific growth blockers you are facing right now — before touching any strategic recommendations.
We define your ideal customer profile, segment the market by value, and map the jobs-to-be-done that your product or service actually solves — not just what you think it does.
We design the revenue model — how you charge, what you charge for, and how it scales. Multiple scenarios are modelled to find the structure with the best unit economics for your market.
We test and set pricing using value-based frameworks — not cost-plus guesswork. Tiered structures, anchor pricing, and psychological pricing are modelled against your competitive set.
CAC, LTV, payback period, gross margin, and break-even projections — built in a live model you can update as your business evolves. No static spreadsheets handed over and forgotten.
Strategy converted into a phased action plan — what to prioritise, what to measure, and what to defer. Clear ownership and milestones so the model gets implemented, not shelved.
Industries
Every industry has unique revenue dynamics, margin structures, and buyer behaviours. We bring sector-specific knowledge to every engagement.
CAC, LTV, and subscription model design for direct-to-consumer brands — including multi-channel revenue architecture and marketplace vs owned store economics.
Export pricing models, FOB/CIF margin structures, buyer credit term design, and multi-currency revenue architecture for agro, textile, and FMCG exporters.
Subscription vs transaction model design, platform take-rate economics, seller/buyer acquisition cost modelling, and tiered pricing for B2B platforms.
MRR/ARR model design, churn-adjusted LTV modelling, seat-based vs usage-based pricing, and freemium-to-paid conversion economics for SaaS businesses.
Productised service model design, retainer vs project revenue mix, capacity-utilisation economics, and margin improvement for digital agencies and consultancies.
Distributor margin design, dealer channel economics, private label vs branded revenue modelling, and capacity-linked break-even analysis for manufacturers.
Case Studies
Real businesses. Real model problems. Real results.
B2B Export Marketplace
A B2B export marketplace was generating revenue through one-time listing fees with no recurring income and high churn. We redesigned the revenue model to a tiered annual subscription with lead credits — creating predictable MRR and aligning platform value with seller outcomes. MRR grew 2.8x within 8 months of the new model going live.
Agro Startup
A pre-scale agro startup was preparing to deploy investor funds into sales and marketing. A unit economics audit revealed CAC was 3x above a sustainable LTV — meaning every new customer acquired would lose money at scale. We redesigned the pricing model and repositioned to a higher-margin customer segment before a single rupee of investor funds was spent on growth.
Digital Agency
A digital marketing agency was running entirely on custom project work — variable scope, inconsistent delivery time, and unpredictable revenue. We redesigned the model around productised service packages with fixed scope, fixed pricing, and defined delivery timelines. Delivery time dropped 40%, team utilisation improved significantly, and profit margin grew 60% year-on-year.
FMCG Distributor
An FMCG distributor was selling through a single channel with thin margins and high buyer concentration risk. We modelled a multi-channel distribution strategy — direct key accounts, secondary distributor network, and modern trade — with margin structures and credit terms defined per channel. The new channel mix added Rs 1.2 CR in annual margin within the first year of implementation.
FAQ
Both. Startups need to get the model right before they invest in scaling. Established businesses often need to rethink models that worked at Rs 1 CR revenue but start breaking at Rs 5 CR or Rs 10 CR. We work at both stages — early validation and growth-stage restructuring.
A focused single-model sprint takes 2 to 3 weeks. Full revenue architecture plus financial modelling plus execution roadmap typically runs 4 to 6 weeks. For ongoing advisory — where we review and adjust the model as you scale — we offer monthly retainer engagements.
Yes. The financial model and unit economics we build are investor-ready by design. We can extend the engagement to include narrative structuring, assumption documentation, and pitch deck support — so your numbers tell a coherent, defensible story to potential investors.
That is actually a sign things are working. Our models are built as live tools, not static documents. When new market data, customer feedback, or competitive signals emerge, we update the model together. Pivots are part of the process, not a disruption to it.
Yes — this is one of our strongest verticals. We have modelled B2B export businesses, agro commodity traders, marketplace platforms, and wholesale distributors. We understand the specific dynamics of trade margins, buyer credit terms, currency exposure, and seasonal demand that make export business models unique.
Business modelling focuses on the revenue architecture — how your business makes money, what it charges, who it sells to, and whether the unit economics work. Business planning is the broader document that includes the model but also covers operations, team, and market strategy. We offer both — and they work best together.
Build a model your business can actually execute on!
Let us spend 30 minutes on your model and find the levers that unlock your next phase of growth — at no cost, no commitment.