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Most businesses are sitting on a goldmine of data — website analytics, ad platform reports, CRM records, sales logs, and customer behaviour — but lack the systems to connect it all into a coherent picture. The result is decisions made on gut feel, budget wasted on channels that don't convert, and growth opportunities missed entirely.
We bring structure to your data. From setting up proper tracking foundations to building live dashboards and interpreting what the numbers actually mean for your business, we turn data from a burden into your sharpest competitive advantage — with clear actions, not just charts.
What We Deliver
From tracking setup to monthly insight reports — every output designed to give your team a clear, data-backed view of what's working and what to do next.
GA4 configuration, Google Tag Manager setup, Meta Pixel & CAPI, and cross-platform event tracking — built clean from day one or fixed if broken.
Looker Studio and Power BI dashboards tailored to your KPIs — live, automated, and always showing the metrics that matter to your business.
Multi-touch attribution modelling across Google, Meta, organic, and email — so you know exactly which channels are driving revenue and which are burning budget.
Step-by-step funnel mapping to identify where prospects drop off — with UX and messaging recommendations to fix the leaks and lift conversion rates.
AOV, LTV, cohort analysis, cart abandonment, SKU-level profitability, and repeat purchase rates — the full picture of your store health and growth levers.
Structured monthly reports with trend analysis, anomaly flags, channel performance summaries, and a clear set of recommended actions for the next 30 days.
What We Fix
Most businesses have one of two problems — or both. We solve both.
Your data is inaccurate, incomplete, or not being collected at all — meaning every decision you make is based on numbers you can't trust.
Best for: Businesses with messy, missing, or untrustworthy data
Your tracking is working but no one knows how to read it — reports go unread, dashboards aren't checked, and growth decisions are still made on gut feel.
Best for: Businesses with data but no clarity on what it means
Our Process
A structured, collaborative process that moves from messy data to a live dashboard and monthly insight engine in weeks.
We review every tracking source — GA4, Meta Pixel, ad accounts, CRM, and sales data — identifying gaps, duplicate events, missing conversions, and inaccurate attribution.
GA4 event reconfiguration, GTM setup, Meta CAPI implementation, and cross-platform attribution — so every data point flowing into your reports is accurate and trustworthy.
We pull all your data sources into a single unified view — ads, website, CRM, offline sales — eliminating the need to switch between platforms to understand performance.
Custom Looker Studio or Power BI dashboards built around your KPIs — live, auto-updated, and structured so anyone on your team can understand performance at a glance.
Cohort analysis, funnel mapping, attribution modelling, and SKU-level profitability — surfacing insights buried in your data that raw reports never show.
Structured monthly reports with trend analysis, anomaly flags, and a clear set of recommended actions — so your team always knows what to prioritise in the next 30 days.
Tools & Platforms
We work across every major analytics, advertising, and reporting platform — and if your data lives somewhere, we can connect it.
Full GA4 audit, event configuration, goal setup, and custom reporting — ensuring your website data is accurate and actionable.
Meta Pixel, CAPI server-side setup, custom conversions, and attribution window analysis for Facebook and Instagram campaigns.
Custom Looker Studio dashboards connecting GA4, Google Ads, Search Console, Sheets, and third-party sources into a live unified report.
Enterprise-grade Power BI dashboards for businesses with complex data models, ERP integrations, and multi-team reporting requirements.
E-commerce analytics covering AOV, conversion rate, product performance, cart abandonment, and customer cohort analysis.
Offline sales data from Tally, SAP, or custom ERPs ingested and unified with online data — giving you one complete revenue picture.
Case Studies
Real businesses. Real data problems. Real results.
D2C Brand
A D2C skincare brand was spending ₹20L/month on Google Ads with declining ROAS and no clear explanation. Our attribution audit revealed that 40% of the budget was going to branded keywords that were already converting organically — cannibalising free traffic at full ad cost. We reallocated the budget to non-branded, high-intent terms. ROAS doubled within 6 weeks without increasing the total ad spend.
E-commerce Platform
An e-commerce marketplace had strong traffic but a checkout completion rate well below industry benchmarks. Funnel analysis using GA4 event data pinpointed a single UX friction point in the address entry step that was causing 60% of add-to-cart users to abandon. A focused UX fix — implemented in one sprint — lifted checkout conversion by 28% in the following month.
B2B Export Business
A B2B agro exporter was selling 40+ SKUs across multiple categories with equal marketing attention across all of them. Profitability analysis revealed that 78% of the margin came from just 3 product categories. We helped them realign sales focus, marketing spend, and capacity investment toward high-margin SKUs. Revenue grew 35% year-on-year without launching a single new product.
SaaS Platform
A B2B SaaS company growth team was spending 20+ hours per week manually pulling data from GA4, HubSpot, Stripe, and Google Ads into spreadsheets. We built a unified Looker Studio dashboard that automated every report — live data, zero manual effort. The growth team redirected those 20 hours per week into actual growth work.
FAQ
No. Most clients come to us with messy, incomplete, or misconfigured data — that is exactly why they need us. Data cleaning and normalisation is the first phase of every engagement. We fix the foundation before we build anything on top of it.
We work with GA4, Google Tag Manager, Looker Studio, Power BI, Meta Ads Manager, Google Ads, Zoho Analytics, Mixpanel, HubSpot reporting, Shopify Analytics, WooCommerce, and custom MySQL/PHP data exports. If your data lives somewhere, we can work with it.
Live dashboards are available 24/7 so your team can check KPIs anytime. We also deliver structured monthly insight reports with trend analysis and recommendations. Weekly snapshots are included for clients on active ad management retainers.
Yes. If you have sales data in Excel, Tally exports, or your ERP, we can ingest and unify it with your online data. This is especially useful for businesses with both online and trade/wholesale channels — giving you one complete revenue picture.
Not at all. Small and mid-sized businesses benefit the most because every rupee of budget matters more. Even with limited data, we can identify which channel, product, or segment drives the most value — and help you double down on it.
A standard Looker Studio dashboard with 3 to 5 connected sources takes 5 to 7 working days. More complex Power BI builds with ERP integrations typically take 2 to 3 weeks. We give you a precise timeline after the discovery call.
Get a free audit of your analytics setup today!
A free audit of your analytics setup takes 48 hours. The insights it unlocks can change your next 12 months of decisions.